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Digital Apprenticeships 

West London IoT courses and apprenticeships are delivered by lead partner HCUC (Harrow College & Uxbridge College). Therefore, all apprenticeships link to the HCUC Apprenticeships and Skills website. This is where you will find further information on apprenticeships and vacancies available. 

Digital Marketer (Level 3)  

Duration  
Typically 18 months  
Overview of the role  
The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. 
 
A digital marketer will typically be working as part of a team; in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally 
report to a digital marketing manager, a marketing manager or an IT Manager. 
Entry Requirements 
16 years or over. 
Individual employers will set the selection criteria, but this might include GCSEs, A levels, a level 2 apprenticeship or other relevant qualifications, relevant experience and/or an aptitude test with a focus on functional maths. Employers are likely to be looking for a proven passion for digital and social media. 
Delivery  
A minimum of 30 hours of on the job training at work place per week including a day/ block release to study theory at the Uxbridge Campus. 
Typical Job Titles  
Digital Marketing Assistant, Digital Marketing Executive, Digital Marketing Co-ordinator, Campaign Executive, Social Media Executive, Content Co-ordinator, Email Marketing Assistant, SEO Executive, Analytics Executive, Digital Marketing Technologist. 
Employers involved in creating the standard  
IBM, Capgemini, Microsoft, Cisco, BT, HP, The Royal Signals, Lowe and Partners, Qinetiq, Weboo, 4Ps Marketing, Fujitsu, Accenture, Atos, CGI, Visa, Contentive, Thales, Ticket Master, NCA and Virgin Media. 
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